Spezialisierung für Design Theory Principles for Print and Digital Applications

Control how your viewers experience your designs!

How can you ensure that people will read the title of an article first, then the pull-quote with some juicy fragment of the story, and only then move on to the body copy? As a graphic designer, you cannot give your viewers instructions on how to use your work, right? So there has to be another way to make people know what to do and where to find the information they are looking for. The magical solution is visual hierarchy. What we will cover in the course * Focal Point, * Entry Point * Dominance * Emphasis * Scale * Position * Proportion * Exaggeration * Propositional Density * and everything else that can help you to make your designs structured and easy to use. We will also analyze hundreds of amazing designs from all areas of graphic design to help you easily visualize and understand all the terms and rules that are covered in the course. Going through these examples - both good and bad - you will start to see these principles in effect, and develop a sense for the right visual hierarchy that will serve you greatly throughout your creative career. Who is this course for? * Anyone planning to get into the creative industry * Creative professionals aiming to improve their compositions * Marketing managers working with agencies & printing services * Practical advice with invaluable industry insight. This is not an abstract, in-theory course at all, but a very practical one. As a professional freelance designer myself, I will give you all my 20+ years of experience in managing 100s of high-paying projects from simple to complex, from small shops to global brands like Disney and Lego. In fact, I was working in a special consultant role for Adobe for more than a year, teaching design workflow and process practices to their most esteemed clients. And I can promise you with confidence, this part of the Graphic Design Theory Series, will literally elevate you to the next level as a designer, giving you a huge advantage whether you're just starting out, or already working as a designer for years. Come, join me, Martin Perhiniak, on this exciting journey, let’s explore the amazing world of Graphic Design together!

An in-depth guide on printing techniques, products, workflows and terminology.

If you are like so many of us, amazed by a beautifully designed poster or magazine cover, buying a chocolate just because of its cool packaging, if you love design in print form, then you’ve come to the right place. Print design focuses on producing designs printed onto tangible surfaces and products, and we can say that it is the oldest, classic field of Graphic Design, as old as the profession itself. With this rich history, we have a long way to look back, and even more to look forward to as new trends arise and more and more industries modernize their look and appeal, and professional printing and packaging services become more accessible to small brands. Because of this, learning the key terms, best practices and industry standards of printing is very important for any professional designer. The greatest benefits of completing this course: By the end of this course, you will be equipped with all the knowledge you need to accept print design projects (given that you have the skills in the software). You will be able to confidently interact with printer services and clients, knowing how to prepare your work professionally, from adjusting your colors to setting your bleeds. What will we cover: In this course we will be covering everything you need to know about printing techniques and processes, including: * All the essential print terminology like bleed, color separation, RIP, spot colors etc. * All the most common printing methods (offset, digital, screen, 3D printing) and the differences between them * Special printing techniques (foil stamp, varnish, lamination, coating, emboss) * Color management, calibration and proofing * Binding methods (stiching, thread sewn, spiral, EVA, PUR, tape bond etc.) * Checklist for a successful print job (overprinting, trapping, flattening, knockout etc.) * Paper types, sizes with resolution settings and so much more. We will also dive deep into all the specialized areas within this field, like: * Logo design, * Packaging design, * Editorial design, * Environmental design, * Posters, * Brochures, * Business Cards, * Stationery and Books * Mastering by visual examples We will analyze hundreds of print design projects to give you a solid understanding of the important rules and terms you need to be familiar with as a print designer. Who is this course for? * Anyone planning to get into the creative industry * Creative professionals aiming to improve their compositions * Marketing managers working with agencies & printing services Practical advice with invaluable industry insight: This is not an abstract theory course at all, but a very practical one. As a professional freelance designer myself, I will give you all my 20+ years of experience in managing 100s of high-paying projects from simple to complex, from small shops to global brands like Disney and Lego. In fact, I was working in a special consultant role for Adobe for more than a year, teaching design workflow and process practices to their most esteemed clients. And I can promise you with confidence, this part of the Graphic Design Theory Series, will literally elevate you to the next level as a designer, giving you a huge advantage whether you're just starting out, or already working as a designer for years. Come, join me, Martin Perhiniak, on this exciting journey, let’s explore the amazing world of Graphic Design together!

An in-depth guide on web and digital design techniques, products, workflows and terminology.

Do you ever find yourself admiring beautifully designed websites, a unique tab bar in a mobile app, a fun icon or a cool animation of a logo? Do you appreciate easy, intuitive navigation, the clear, well-thought-out experience that just feels at home at first sight? If you do, and are interested to learn the underlying principles and practices behind it, I would like to welcome you to this part of my Design Theory Series, where we take a deep dive into the field of Web and Digital Design! This specialized sector is one of the most in-demand and high-earning fields in Graphic Design, and for a good reason. As the digital world takes a major role in our lives, businesses seek to create a personal, welcoming environment for their audience. And no matter how great the content is, how useful the functions are, the way they are displayed and organized will make or break the experience. And this is why your knowledge of web and UX design can be so valuable. Who is this course for? Whether you are an aspiring graphic designer or anyone from front-end developers to marketing professionals working with websites, applications or online marketing elements, this course will give you the underlying principles and best practices to create pleasing, harmonious sites and a great overall user experience on any digital interface. What we will learn in this course * Learn essential rules and principles of User Interface Design and User Experience Design * Avoid making easy mistakes when adjusting to different screen sizes * Learn best practices for App, Icon, Social Media, Presentation and Digital Publishing design * Understand how Design Systems and Banner Ad campaigns work * Master the best practices of effective website and app navigation * Learn the professional usability guidelines that will make your app easy and enjoyable to interact with Mastering by visual examples: Just like in the other courses in my Graphic Design Theory Series, we will analyze hundreds of web and digital design projects to give you a solid understanding of the important rules and terms you need to be familiar with as a web/digital designer. Who is this course for? * Anyone planning to get into the creative industry * Creative professionals aiming to improve their compositions * Marketing managers working with agencies Practical advice with invaluable industry insight: This is not an abstract theory course at all, but a very practical one. As a professional freelance designer myself, I, Martin Perhiniak, will give you all my 20+ years of experience in managing 100s of high-paying projects from simple to complex, from small shops to global brands like Disney and Lego. In fact, I was working in a special consultant role for Adobe for more than a year, teaching design workflow and process practices to their most esteemed clients. And I can promise you with confidence, this part of the Graphic Design Theory Series, will literally elevate you to the next level as a designer, giving you a huge advantage whether you're just starting out, or already working as a designer for years. Come, join me on this exciting journey, let’s explore the amazing world of Graphic Design together!