Starweaver
Strategic Leadership in Hospitality Specialization
Starweaver

Strategic Leadership in Hospitality Specialization

Master Financial and Operational Leadership.. Lead hospitality transformation with expertise in finance, innovation, service design, and digital.

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Get in-depth knowledge of a subject
Intermediate level

Recommended experience

Flexible schedule
3 months at 3 hours a week
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
Intermediate level

Recommended experience

Flexible schedule
3 months at 3 hours a week
Earn a career credential
Share your expertise with employers

Overview

  • Apply the fundamentals of hotel finance, including budgeting, forecasting, key    performance indicators, and revenue management.

  • Analyze hospitality industry trends and design guest-centric operations.

  • Create and prototype innovative hospitality services using design thinking.

  • Develop digital marketing campaigns and manage social media strategy.

What’s included

Shareable certificate

Add to your LinkedIn profile

Taught in English
Recently updated!

June 2025

20 practice exercises

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Starweaver

Specialization - 4 course series

What you'll learn

  • Define key financial terms and concepts used in hotel management.

  • Explain the financial structures and processes within the hotel industry.

  • Analyze real-life hotel financial scenarios and make informed decisions.

  • Assess the financial health of a hotel and propose strategies for improvement.

Skills you'll gain

Category: Financial Management
Category: Cost Control
Category: Balance Sheet
Category: Crisis Management
Category: Revenue Management
Category: Benchmarking
Category: Budgeting
Category: Hospitality Management
Category: Financial Statement Analysis
Category: Leadership Development
Category: Financial Analysis
Category: Creative Problem-Solving
Category: Cash Flows
Category: International Finance
Category: Capital Budgeting
Category: Adaptability
Category: Income Statement
Category: Time Management
Category: Business Metrics
Category: Hotel Operations

What you'll learn

  • Identify key historical developments that have shaped the evolution of the hospitality industry.

  • Recognize the fundamental principles and core concepts of hospitality management in the 21st century.

  • Analyze current challenges and opportunities in the hospitality sector and project strategic solutions.

  • Anticipate future trends and innovations that are likely to impact hospitality management.

Skills you'll gain

Category: Hospitality Management
Category: Cultural Sensitivity
Category: Customer Service
Category: Customer experience strategy (CX)
Category: Hospitality
Category: Team Oriented
Category: AI Personalization
Category: Corporate Sustainability
Category: Innovation
Category: Hotels and Accommodations
Category: Food and Beverage
Category: Digital Transformation

What you'll learn

  • Identify the key principles and concepts of hotel service innovation.

  • Demonstrate proficiency in basic design thinking methodologies for service development.

  • Analyse customer needs and pain points to design customer-centric services.

  • Evaluate the feasibility and viability of service innovations.

Skills you'll gain

Category: Key Performance Indicators (KPIs)
Category: Design Thinking
Category: Change Management
Category: Innovation
Category: Cross-Functional Collaboration
Category: Continuous Improvement Process
Category: Collaboration
Category: Customer Analysis
Category: Customer experience strategy (CX)
Category: Personalized Service
Category: Corporate Sustainability
Category: Hotel Operations
Category: Feasibility Studies
Category: Digital Transformation
Category: Hospitality
Category: Service Design

What you'll learn

  • Define the fundamentals of hotel digital marketing and social media strategy.

  • Identify the key platforms and channels relevant to the hotel industry.

  • Develop a hotel's online presence and brand identity through effective digital marketing strategies.

  • Analyze and measure the success of digital marketing campaigns for hotels.

Skills you'll gain

Category: Social Media Content
Category: Social Media Marketing
Category: Digital Marketing
Category: Social Media Strategy
Category: Digital Media Strategy
Category: Key Performance Indicators (KPIs)
Category: Content Performance Analysis
Category: User Feedback
Category: Social Media Campaigns
Category: Data-Driven Decision-Making
Category: Social Media Management
Category: Instagram
Category: Content Creation
Category: Online Advertising
Category: Guest Relations
Category: Social Media
Category: Hospitality
Category: Digital Advertising
Category: Customer experience improvement
Category: Customer Insights

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Marta Sotto-Mayor
Starweaver
8 Courses30,429 learners
João Freitas
Starweaver
5 Courses15,190 learners
Manish Gupta
Starweaver
15 Courses47,628 learners

Offered by

Starweaver

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