In this course, you will continue to explore how to develop and implement evidence-based methods for science communication. Here we’ll be looking at the softer but no less important side of science communication. We’ll cover the basics of human emotion, building connection with your audience through empathy and authenticity, how improv can improve your science communication game, non-verbal communication, and managing adversity in science communication. We’ll close with a discussion of how to be an inclusive and trauma-informed science communicator.
The Softer Side of Science Communication
The Softer Side of Science Communication
This course is part of Designing Effective Science Communication Specialization
Instructor: Melanie Peffer
Included with 
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
9 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Explain the role of emotion in human behavior and how it can come up in science communication.
Explain why authenticity, trust, and empathy will help foster connection and consequently science communication.
Explain how improvisation, storytelling, and nonverbal communication can improve your science communication activities.
Describe how to be an inclusive and trauma informed science communicator.
Skills you'll gain
- Persuasive Communication
- Ethical Standards And Conduct
- Performing Arts
- Oral Expression
- Storytelling
- Design Strategies
- Cultural Diversity
- De-escalation Techniques
- Cultural Sensitivity
- Conflict Management
- Vulnerability
- Rapport Building
- Non-Verbal Communication
- Motivational Interviewing
- Interpersonal Communications
- Psychology
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
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This course is part of the Designing Effective Science Communication Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
In this module, you will learn about human emotions.
What's included
4 videos3 readings1 assignment1 discussion prompt1 plugin
In this module, you will discuss the importance of fostering trust in science communication. We will also discuss how to use empathy, vulnerability, and authenticity to do so. Finally, the third part of this module will talk about the use of storytelling, improvisation and non-verbal communication to build connection with your audiences.
What's included
5 videos8 readings1 peer review3 discussion prompts
In this module, you will learn about conflict and science communication. We will also discuss strategies for managing active conflict and/or adversarial audiences.
What's included
3 videos1 reading1 assignment2 discussion prompts
In this module, we will discuss how to be inclusive science communicators. This includes how to be trauma informed, the balance of power in communication, designing for inclusion, and how to be culturally relevant. We'll close with a discussion of an ethical code for science communicators.
What's included
4 videos8 readings1 peer review2 discussion prompts
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