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Social Media Marketing
This course is part of IBM Digital Marketing and Growth Hacking Professional Certificate
Instructors: Skill-Up EdTech Team
Included with 
Recommended experience
What you'll learn
Gain essential skills in social media marketing and management to elevate your digital marketing and growth hacking journey.
Develop a social media strategy by mastering planning, goal-setting, and platform selection across channels like Facebook, Instagram, LinkedIn, & X.
Create and manage engaging content across various formats using tools like Canva & inVideo for enhanced audience interaction and community building.
Analyze and optimize performance using key metrics and management tools to monitor campaigns, measure engagement, and refine strategies.
Details to know
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Build your Marketing expertise
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- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from SkillUp EdTech
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Frequently asked questions
This course is designed for professionals who want to start a career or develop their skills in social media management or digital marketing.
It is ideal for entrepreneurs, startup founders, small business owners, bloggers, influencers, and recent graduates aiming to enter the digital marketing field.
A social media strategy is a structured plan that outlines your goals, target audience, platform selection, content plan, and success metrics. It ensures your efforts are aligned with your brand and business objectives.
Growth hacking in social media means using creative, strategic techniques to grow your audience quickly—without relying on big ad budgets. It involves experimenting with content styles, trending topics, hashtags, and platform features to increase visibility and engagement in a short time. It's a fast-moving, results-focused approach to building your presence.
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Financial aid available,