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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
7,262 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of eight courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

CC

Jan 24, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SA

Feb 4, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

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1376 - 1400 of 1,510 Reviews for Attract and Engage Customers with Digital Marketing

By Priyanshi C

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Oct 16, 2023

This course was very informative and helpful for me . Thank you #coursera

By Brain A

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Aug 3, 2023

Very enriching, hands-on and intense

Challenging also.

I almost gave up :-)

By Santiago B i

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Jul 23, 2025

Es muy bueno, solamente que me gustaría que fueran cosas más prácticas

By Mark B

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Aug 15, 2022

Great insights into the methods used by Google to assist businesses.

By stefano m

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Nov 12, 2024

Teilweise sind die Fragen in den Tests sehr schlecht übersetzt!

By Tống H T

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Aug 23, 2022

The videos on how Google ads work are still quite confusing

By Mr A

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Oct 30, 2023

VERY GOOD COURSE BUT I THINK THEY COULD SHOW MORE EXAMPLE

By Vanessa M

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Jul 28, 2023

It was a fun course loved learning about the Google Ads!

By Jayesh J

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Jul 22, 2023

It was an exemplary course to say the least. Well done !

By Luis G A

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Aug 1, 2025

O curso é muito bom, mas as traduções não estão legais.

By Sarah N

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Jul 26, 2024

I think I need to review more activities with engaging

By hazem s

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Mar 2, 2024

I hope there is a practical explanation with examples

By Alfred T

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Jun 6, 2022

test was difficult but course material was digestable

By Nehaj U S

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Jul 17, 2023

it was difficult but was necessary for information

By Sebastian M

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Oct 24, 2023

Explains really well how a marketing funnel works

By Neil B

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Jul 19, 2024

Just help with some google dashboard activities

By NIDIA B

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Mar 12, 2024

Más casos de estudio para aplicar los conceptos

By Ibeliz G

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Nov 1, 2022

I still have a question about customer personas

By Aditya J

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Aug 11, 2024

provides in depth understanding of the course.

By Gioia B F

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May 4, 2023

I found very interesting the section about SEO

By Karol M

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Dec 24, 2023

A bit more practical examples would be useful

By Alfonso B

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Apr 18, 2023

completo, algunos temas vistos muy por arriba

By Nadim M

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Oct 19, 2024

good but sad dont have separate certificated

By Andrés C

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Jun 28, 2022

I'm satisfied and glad of taking this course