This course offers practical instruction in Customer Relationship Management (CRM), emphasizing how to use customer data, segmentation, and loyalty strategies to build and sustain meaningful business relationships. Learners will explore how CRM tools support sales, marketing, and customer service teams in enhancing satisfaction and retention. Core concepts include developing customer-centric strategies, using data to personalize experiences, and designing loyalty programs that drive long-term engagement. The course also examines CRM best practices and their role in boosting commercial performance.

Designed for professionals across sales, marketing, customer service, and product management, this course is suitable for both early-career and experienced learners. It benefits CRM specialists, business analysts, entrepreneurs, and IT professionals who manage or implement CRM systems. Participants should have a basic understanding of business principles, familiarity with digital tools, and an interest in improving customer engagement through data-driven strategies. By the end of this course, learners will be able to analyze CRM trends, segment customer bases, and implement targeted CRM initiatives. They will gain practical skills in managing customer data, optimizing loyalty programs, and applying CRM methodologies to improve satisfaction and support business growth.