• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Statistical Inference

      Skills you'll gain: Statistical Inference, Statistical Hypothesis Testing, Probability & Statistics, Probability, Statistics, Bayesian Statistics, Statistical Methods, Statistical Modeling, Statistical Analysis, Probability Distribution, Sampling (Statistics), Sample Size Determination, Data Analysis

      4.2
      Rating, 4.2 out of 5 stars
      ·
      4.4K reviews

      Mixed · Course · 1 - 4 Weeks

    • K

      Kennesaw State University

      Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course)

      Skills you'll gain: Value Propositions, Business Modeling, Presentations, Customer Analysis, Innovation, Customer Relationship Management, Entrepreneurship, Marketing Channel, Business Strategy, Strategic Partnership, Cost Management, Revenue Management, Resource Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      656 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Fundamentos Empresariales

      Skills you'll gain: Operations Management, Balance Sheet, Process Analysis, Operational Efficiency, Financial Statement Analysis, Process Improvement, Financial Statements, Finance, Financial Accounting, Business Process, Operational Performance Management, Capital Budgeting, Branding, Financial Modeling, Brand Strategy, Strategic Marketing, Marketing, Analysis, Business Analysis, Operational Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      441 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University at Buffalo

      Data Analysis and Visualization

      Skills you'll gain: Data Storytelling, Statistical Process Controls, Data Visualization Software, Data-Driven Decision-Making, Business Analytics, Tableau Software, Data Analysis, Minitab, Data Cleansing, Pivot Tables And Charts, Statistical Analysis, Data Quality, Process Analysis, Business Process, Key Performance Indicators (KPIs), Matlab

      4.7
      Rating, 4.7 out of 5 stars
      ·
      163 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Omnichannel Retail Strategy

      Skills you'll gain: Human Capital, Employee Retention, Workforce Development, Employee Training, Talent Management, Digital Transformation, Organizational Strategy, Human Resources, Employee Engagement, Supply Chain Management, Human Resources Management and Planning, E-Commerce, Customer experience strategy (CX), Supply Chain, Brand Strategy, Analytics, Brand Management, Marketing Strategies, Customer Insights, Performance Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      391 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Essential Design Principles for Tableau

      Skills you'll gain: Data Visualization, Data Visualization Software, Tableau Software, Data Presentation, Data Storytelling, Exploratory Data Analysis, Design Elements And Principles, Analysis, Color Theory, Data Analysis, Aesthetics

      4.4
      Rating, 4.4 out of 5 stars
      ·
      2K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      Introduction to Relational Databases (RDBMS)

      Skills you'll gain: Database Design, MySQL, IBM DB2, Relational Databases, Databases, Database Management Systems, PostgreSQL, Data Management, Database Architecture and Administration, SQL, Data Integrity, Data Modeling, Data Manipulation, Command-Line Interface

      4.6
      Rating, 4.6 out of 5 stars
      ·
      709 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Building Batch Data Pipelines on Google Cloud

      Skills you'll gain: Data Pipelines, Extract, Transform, Load, Apache Airflow, Google Cloud Platform, Data Integration, Data Migration, Data Processing, Apache Hadoop, Serverless Computing, Apache Spark, Big Data, Data Transformation

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.7K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Macquarie University

      Data Visualization in Excel

      Skills you'll gain: Pivot Tables And Charts, Data Storytelling, Data Visualization Software, Data Visualization, Interactive Data Visualization, Spreadsheet Software, Dashboard, Microsoft Excel, Excel Macros, Infographics, Data Analysis, Data Manipulation, Forecasting

      4.9
      Rating, 4.9 out of 5 stars
      ·
      1.3K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Introduction to Public Relations and the Media

      Skills you'll gain: Press Releases, Strategic Communication, Media Relations, Public Relations, Marketing and Public Relations, Media and Communications, Crisis Management, Marketing Communications, Corporate Communications, Communication Strategies, Corporate Sustainability, Brand Strategy, Brand Management, Storytelling, Branding, Business Ethics, Social Media, Persuasive Communication, Professional Networking, Writing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      689 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Managing Data Analysis

      Skills you'll gain: Exploratory Data Analysis, Data Analysis, Data Presentation, Data Management, Management Training And Development, Technical Communication, Team Management, Analytical Skills, Team Leadership, Statistical Inference, Statistical Modeling, Communication

      4.6
      Rating, 4.6 out of 5 stars
      ·
      3.4K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      K

      Kennesaw State University

      Six Sigma Tools for Analyze

      Skills you'll gain: Six Sigma Methodology, Root Cause Analysis, Process Analysis, Probability Distribution, Process Capability, Statistical Process Controls, Lean Methodologies, Probability & Statistics, Process Improvement, Quality Improvement, Process Mapping, Statistical Analysis, Systems Of Measurement, Data Analysis, Statistics, Risk Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.9K reviews

      Beginner · Course · 1 - 4 Weeks

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…676869…340

    In summary, here are 10 of our most popular marketing analytics courses

    • Statistical Inference: Johns Hopkins University
    • Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course): Kennesaw State University
    • Fundamentos Empresariales: University of Pennsylvania
    • Data Analysis and Visualization: University at Buffalo
    • Omnichannel Retail Strategy: University of Pennsylvania
    • Essential Design Principles for Tableau: University of California, Davis
    • Introduction to Relational Databases (RDBMS): IBM
    • Building Batch Data Pipelines on Google Cloud: Google Cloud
    • Data Visualization in Excel: Macquarie University
    • Introduction to Public Relations and the Media: University of Colorado Boulder

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok