• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Advanced Business Analytics

      Skills you'll gain: Predictive Modeling, Data Storytelling, Data Presentation, Predictive Analytics, Exploratory Data Analysis, Data Governance, Business Analytics, Analytics, Statistical Modeling, Operations Research, Relational Databases, Data Visualization, Data Analysis, Data-Driven Decision-Making, Business Intelligence, Big Data, Business Analysis, Databases, Organizational Structure, SQL

      4.6
      Rating, 4.6 out of 5 stars
      ·
      5.2K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM Data Analytics with Excel and R

      Skills you'll gain: Data Storytelling, Data Visualization, Dashboard, Extract, Transform, Load, Database Design, Shiny (R Package), Pivot Tables And Charts, SQL, Rmarkdown, Data Analysis, Ggplot2, Data Wrangling, Data Visualization Software, Relational Databases, Leaflet (Software), IBM Cognos Analytics, Data Cleansing, Excel Formulas, Web Scraping, Data Manipulation

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      29K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Virginia

      Product Analytics and AI

      Skills you'll gain: Usability Testing, A/B Testing, Analytics, Product Management, Agile Methodology, Product Testing, User Experience, AI Personalization, Customer Insights, Product Development, Agile Software Development, Data-Driven Decision-Making, Data Science, Software Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      488 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of London

      Business and Marketing Strategies

      Skills you'll gain: Operations Management, Process Design, Operational Excellence, Strategic Marketing, Business Operations, Marketing Strategy and Techniques, Manufacturing Operations, Consumer Behaviour, Organizational Strategy, Marketing, Marketing Planning, International Finance, Target Market, Marketing Psychology, Business Ethics, Global Marketing, International Relations, Marketing Strategies, Culture, Environmental Social And Corporate Governance (ESG)

      4.5
      Rating, 4.5 out of 5 stars
      ·
      395 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI for Digital Marketing

      Skills you'll gain: Prompt Engineering, Generative AI, AI Personalization, Digital Advertising, Data Ethics, Email Marketing, Marketing, ChatGPT, Advertising, Digital Marketing, MarTech, Keyword Research, Advertising Campaigns, Content Creation, Artificial Intelligence, Large Language Modeling, Marketing Analytics, Social Media Marketing, Search Engine Optimization, Technical Writing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7.8K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Attract and Engage Customers with Digital Marketing

      Skills you'll gain: Search Engine Marketing, Google Ads, Search Engine Optimization, Digital Advertising, Online Advertising, Persona Development, Digital Marketing, Keyword Research, Marketing, Web Analytics and SEO, Marketing Strategies, Pay Per Click Advertising, Target Audience, Customer Acquisition Management, Customer Engagement, Advertising, Web Content

      4.8
      Rating, 4.8 out of 5 stars
      ·
      7.2K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google

      Foundations: Data, Data, Everywhere

      Skills you'll gain: Data Ethics, Data Analysis, Data-Driven Decision-Making, Data Literacy, Analytics, Spreadsheet Software, Business Analytics, Data Cleansing, Exploratory Data Analysis, Data Collection, Data Processing, Query Languages, Data Visualization Software, Data Visualization, SQL

      4.8
      Rating, 4.8 out of 5 stars
      ·
      117K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      Data Analysis and Visualization Foundations

      Skills you'll gain: Data Storytelling, Data Visualization, Dashboard, Extract, Transform, Load, Pivot Tables And Charts, Data Analysis, IBM Cognos Analytics, Data Cleansing, Excel Formulas, Statistical Analysis, Data Visualization Software, Looker (Software), Data Quality, Business Analytics, Big Data, Microsoft Excel, Data Wrangling, Data Processing, Data Mining, Exploratory Data Analysis

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      28K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      A

      Amazon Web Services

      Getting Started with Data Analytics on AWS

      Skills you'll gain: Data Analysis, Analytics, Big Data, Amazon Web Services, Descriptive Analytics, Data-Driven Decision-Making, Business Intelligence, Cloud Computing, Amazon S3

      4.5
      Rating, 4.5 out of 5 stars
      ·
      901 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California San Diego

      Big Data

      Skills you'll gain: Apache Spark, Graph Theory, Data Pipelines, Exploratory Data Analysis, Data Integration, Data Modeling, Big Data, Data Management, Box Plots, Database Management Systems, Apache Hadoop, Databases, Network Analysis, Applied Machine Learning, Database Systems, Regression Analysis, Scatter Plots, Data Processing, Splunk, MongoDB

      4.5
      Rating, 4.5 out of 5 stars
      ·
      14K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Foundations of Business Intelligence

      Skills you'll gain: Stakeholder Engagement, Business Intelligence, Data Integration, Data Literacy, Business Analytics, Real Time Data, Data Modeling, Data Analysis, Dashboard, Data-Driven Decision-Making, Data Storytelling, Business Metrics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.9K reviews

      Advanced · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of London

      Brand Management: Aligning Business, Brand and Behaviour

      Skills you'll gain: Brand Management, Branding, Brand Strategy, Brand Marketing, Human Resource Strategy, Brand Awareness, Strategic Marketing, Performance Measurement, Dashboard, Global Marketing, Organizational Strategy, Market Dynamics, Employee Engagement, Customer experience strategy (CX), Consumer Behaviour

      4.9
      Rating, 4.9 out of 5 stars
      ·
      7.7K reviews

      Beginner · Course · 1 - 3 Months

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…678…344

    In summary, here are 10 of our most popular marketing analytics courses

    • Advanced Business Analytics: University of Colorado Boulder
    • IBM Data Analytics with Excel and R: IBM
    • Product Analytics and AI: University of Virginia
    • Business and Marketing Strategies: University of London
    • Generative AI for Digital Marketing: IBM
    • Attract and Engage Customers with Digital Marketing: Google
    • Foundations: Data, Data, Everywhere: Google
    • Data Analysis and Visualization Foundations: IBM
    • Getting Started with Data Analytics on AWS: Amazon Web Services
    • Big Data: University of California San Diego

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok