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    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

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    Explore the Marketing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      M

      Meta

      Meta Marketing Analytics

      Skills you'll gain: Marketing Analytics, Business Metrics, Data Storytelling, Descriptive Statistics, Matplotlib, Marketing Effectiveness, A/B Testing, Bayesian Statistics, Key Performance Indicators (KPIs), Spreadsheet Software, Statistical Hypothesis Testing, Data Visualization, Dashboard, Data Cleansing, Marketing Strategies, Data Analysis, Pandas (Python Package), Marketing, Registration, Interviewing Skills

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Virginia

      Pricing Strategy Optimization

      Skills you'll gain: Market Dynamics, Price Negotiation, Presentations, Competitive Analysis, Strategic Marketing, Revenue Management, Consumer Behaviour, Product Lifecycle Management, Demand Planning, Business Strategy, Customer Analysis, Value Propositions, Game Theory, Marketing Psychology, Customer Insights, Regression Analysis, Product Management, Economics, Retail Sales, Product Strategy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      912 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      G

      Google

      Google Data Analytics

      Skills you'll gain: Data Presentation, Rmarkdown, Data Storytelling, Data Cleansing, Data Visualization, Data Validation, Data Integrity, Interactive Data Visualization, Data Ethics, Ggplot2, R Programming, Dashboard, Data Quality, Stakeholder Communications, Data Literacy, Data Analysis, SQL, Interviewing Skills, Analytical Skills, Applicant Tracking Systems

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      172K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free
      Free
      G

      Goldman Sachs

      Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women

      Skills you'll gain: Digital Marketing, Marketing, Sales Process, Sales Strategy, Marketing Strategy and Techniques, Sales, Value Propositions, Business Metrics, Marketing Analytics, Branding, Brand Management, Customer Engagement, Market Research

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.2K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      D

      Digital Marketing Institute

      Social Media Marketing in Practice

      Skills you'll gain: Social Media Marketing, Social Media, Professional Networking, Social Media Strategy, LinkedIn, Paid media, Social Media Management, Digital Media Strategy, Facebook, Social Media Campaigns, Instagram, Content Marketing, Digital Advertising, Content Performance Analysis, Digital Marketing, Advertising Campaigns, Marketing Strategies, Content Creation, Campaign Management, Social Media Content

      4.5
      Rating, 4.5 out of 5 stars
      ·
      546 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      How to Sell: An Overview of Fundamental Selling Techniques

      Skills you'll gain: Overcoming Objections, Sales Process, Selling Techniques, Sales Presentation, Cold Calling, Closing (Sales), Sales, Active Listening, Lead Generation, Rapport Building, Customer Relationship Building, Communication Strategies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      231 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      Generative AI Leadership & Strategy

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Innovation, Organizational Leadership, Leadership, Strategic Leadership, Artificial Intelligence, Data Ethics, Large Language Modeling, Leadership and Management, Culture Transformation, Human Machine Interfaces, Organizational Effectiveness, Organizational Change, Creativity, Risk Management Framework, Problem Solving, Risk Management, Application Development

      4.8
      Rating, 4.8 out of 5 stars
      ·
      7.2K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Foundations of Project Management

      Skills you'll gain: Project Management Life Cycle, Project Management, Organizational Change, Change Management, Project Scoping, Leadership and Management, Organizational Structure, Project Planning, Project Closure, Agile Methodology, Waterfall Methodology, Communication Planning, Strategic Thinking, Decision Making

      4.9
      Rating, 4.9 out of 5 stars
      ·
      97K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising

      Skills you'll gain: Pay Per Click Advertising, Google Ads, Online Advertising, Digital Advertising, Search Engine Marketing, Social Media, Contextual Advertising, Advertising, Social Media Marketing, Advertising Campaigns, Social Media Strategy, Paid media, Campaign Management, Keyword Research, Search Engine Optimization, Media Buying, Facebook, Data Ethics, Pinterest, Instagram

      4.6
      Rating, 4.6 out of 5 stars
      ·
      789 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Marketing Analytics Foundation

      Skills you'll gain: Marketing Analytics, Marketing, Google Analytics, Social Media Marketing, Market Data, Spreadsheet Software, General Data Protection Regulation (GDPR), Facebook, Digital Marketing, Data Management, Analytics, Data Collection, Information Privacy, Data Analysis, Application Programming Interface (API), Data-Driven Decision-Making, Advertising

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.2K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Marketing Mix Implementation

      Skills you'll gain: Product Lifecycle Management, Integrated Marketing Communications, Marketing Communications, Brand Management, Advertising, Customer experience strategy (CX), Branding, Brand Strategy, Marketing, Product Management, Strategic Decision-Making, Marketing Channel, Peer Review, Revenue Management, Retail Management, Marketing Strategies, Product Assortment, Strategic Marketing, Product Strategy, Communication

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      U

      Università Bocconi

      Management of Fashion and Luxury Companies

      Skills you'll gain: Annual Reports, Financial Statement Analysis, Retail Store Operations, Marketing Communications, Brand Management, Financial Analysis, Business Modeling, Branding, Digital Media Strategy, Business Management, Product Management, Business Strategy, Merchandising, Communication Strategies, Product Development, E-Commerce, Consumer Behaviour, Customer experience strategy (CX)

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.1K reviews

      Mixed · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular marketing strategy courses

    • Meta Marketing Analytics: Meta
    • Pricing Strategy Optimization: University of Virginia
    • Google Data Analytics: Google
    • Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women: Goldman Sachs
    • Social Media Marketing in Practice: Digital Marketing Institute
    • How to Sell: An Overview of Fundamental Selling Techniques: Coursera Instructor Network
    • Generative AI Leadership & Strategy: Vanderbilt University
    • Foundations of Project Management: Google
    • Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising: University of Colorado Boulder
    • Marketing Analytics Foundation: Meta

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

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