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    • Digital Analytics

    Digital Analytics Courses Online

    Master digital analytics for measuring online performance. Learn to analyze web traffic, user behavior, and digital marketing effectiveness using tools like Google Analytics.

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    Explore the Digital Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Advanced Business Analytics

      Skills you'll gain: Data Storytelling, Data Presentation, Data Governance, Data Visualization, Data Storage Technologies, Predictive Analytics, Exploratory Data Analysis, Analytics, Business Analytics, Data Storage, Big Data, Risk Analysis, Databases, Data Modeling, Business Analysis, Business Intelligence, Data Visualization Software, Data Analysis, Data Cleansing, SQL

      4.6
      Rating, 4.6 out of 5 stars
      ·
      5.2K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI for Digital Marketing

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Digital Advertising, Email Marketing, OpenAI, Digital Marketing, Marketing Automation, AI Personalization, Marketing Analytics, Advertising Campaigns, Marketing, Marketing Strategies, Content Creation, Keyword Research, Large Language Modeling, Social Media Marketing, Artificial Intelligence, Search Engine Optimization, IBM Cloud

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7.7K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM Business Analyst

      Skills you'll gain: Data Storytelling, Risk Mitigation, Business Analysis, Business Process Modeling, Risk Analysis, Project Scoping, Process Optimization, Data Visualization, Requirements Management, Prompt Engineering, Risk Management, Business Requirements, Stakeholder Management, Work Breakdown Structure, Digital Transformation, Stakeholder Engagement, Excel Formulas, Microsoft Excel, Business Analytics, Process Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      13K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      M

      Michigan State University

      Photography Basics and Beyond: From Smartphone to DSLR

      Skills you'll gain: Design Elements And Principles, Photography, Photo Editing, Peer Review, Graphic and Visual Design, Post-Production, Photo/Video Production and Technology, Color Theory, Digital Design, File Management, Adobe Creative Cloud, Creativity, Social Media, Storytelling, Content Creation, Copywriting, Information Privacy, Writing, Web Design and Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      People Analytics

      Skills you'll gain: People Analytics, Human Resource Strategy, Talent Management, Workforce Planning, Collaboration, Organizational Effectiveness, Performance Analysis, Data-Driven Decision-Making, Workforce Management, Analytics, Performance Measurement, Employee Retention, Staff Management, Data Analysis, Performance Management, Predictive Analytics, Network Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      6.1K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google

      Google Business Intelligence

      Skills you'll gain: Data Modeling, Stakeholder Engagement, Database Design, Dashboard, Business Intelligence, Extract, Transform, Load, Tableau Software, Data Warehousing, Stakeholder Communications, Data Pipelines, Interactive Data Visualization, Data Integrity, Data Visualization, Interviewing Skills, Applicant Tracking Systems, Business Process, Business Analysis, Professional Development, Data Analysis, SQL

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.9K reviews

      Advanced · Professional Certificate · 3 - 6 Months

    • Status: Preview
      Preview
      U

      University of Amsterdam

      Data Analytics for Lean Six Sigma

      Skills you'll gain: Lean Six Sigma, Statistical Hypothesis Testing, Minitab, Regression Analysis, Data Visualization Software, Probability Distribution, Descriptive Statistics, Data Analysis, Statistical Analysis, Box Plots, Analytics, Process Improvement, Statistics, Correlation Analysis, Variance Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.4K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Business Analytics

      Skills you'll gain: Data Storytelling, Marketing Analytics, Extract, Transform, Load, Data Presentation, Data Visualization, Data Governance, Exploratory Data Analysis, Data Collection, Data Quality, Analytics, Business Intelligence, Business Analysis, Data Visualization Software, Regression Analysis, Analytical Skills, Data Management, Data Analysis, Business Analytics, Power BI, Machine Learning

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.1K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      M

      Meta

      Meta Social Media Marketing

      Skills you'll gain: Paid media, Social Media Management, Social Media Marketing, Social Media, Marketing Analytics, Target Audience, Content Creation, Marketing Budgets, Social Media Strategy, Social Media Campaigns, Instagram, Campaign Management, Marketing Effectiveness, Online Advertising, Marketing, Performance Analysis, Key Performance Indicators (KPIs), Presentations, Digital Marketing, Brand Management

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      22K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Marketing Analytics Foundation

      Skills you'll gain: Data Collection, Marketing, Marketing Analytics, Google Analytics, Digital Marketing, Application Programming Interface (API), Personally Identifiable Information, Web Analytics, Information Privacy, Data Integration, Analytics, Facebook, Data Analysis, Data-Driven Decision-Making, Advertising

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.2K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Introduction to Data Analytics for Business

      Skills you'll gain: Data Governance, Data Storage Technologies, Analytics, Business Analytics, Data Storage, Big Data, Databases, Business Intelligence, Data Analysis, Relational Databases, Data Quality, SQL, Organizational Structure, Cloud Computing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.2K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Washington

      Social Media Data Analytics

      Skills you'll gain: R Programming, Text Mining, Statistical Analysis, Correlation Analysis, Web Scraping, Regression Analysis, Analytics, Big Data, Data Analysis, Data Mining, Unstructured Data, Data Collection, Scripting, Application Programming Interface (API), Python Programming

      4.1
      Rating, 4.1 out of 5 stars
      ·
      297 reviews

      Intermediate · Course · 1 - 4 Weeks

    Digital Analytics learners also search

    Analytics
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    Web Analytics
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    1234…410

    In summary, here are 10 of our most popular digital analytics courses

    • Advanced Business Analytics: University of Colorado Boulder
    • Generative AI for Digital Marketing: IBM
    • IBM Business Analyst: IBM
    • Photography Basics and Beyond: From Smartphone to DSLR: Michigan State University
    • People Analytics: University of Pennsylvania
    • Google Business Intelligence: Google
    • Data Analytics for Lean Six Sigma: University of Amsterdam
    • Business Analytics: University of Illinois Urbana-Champaign
    • Meta Social Media Marketing: Meta
    • Marketing Analytics Foundation: Meta

    Skills you can learn in Business Essentials

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    Language (26)
    Microsoft Excel (26)
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    Business Communication (16)
    Decision-making (16)
    Leadership (15)

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