• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Product Marketing

    Product Marketing Courses Online

    Master product marketing for successful product launches. Learn about market positioning, product messaging, and go-to-market strategies.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Product Marketing Course Catalog

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Developing Data Products

      Skills you'll gain: Rmarkdown, Shiny (R Package), Plotly, R Programming, Interactive Data Visualization, Data Visualization Software, Data Presentation, Statistical Programming, Data Mapping, Statistical Reporting, Package and Software Management, Web Applications, Software Documentation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.3K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Marketing Mix Fundamentals

      Skills you'll gain: Product Strategy, Product Lining, Product Marketing, Marketing Communications, Product Lifecycle Management, Marketing, Product Management, Marketing Channel, Advertising, Merchandising, Media Planning, Promotional Strategies, Market Dynamics, Logistics Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.1K reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Organic Marketing: Facebook Groups For Small Businesses

      Skills you'll gain: Facebook, Marketing Planning, Target Audience, Marketing Strategies, Social Media Marketing, Marketing, Social Media, Content Creation, Social Media Strategy, Professional Networking, Drive Engagement

      4.6
      Rating, 4.6 out of 5 stars
      ·
      750 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Customer Analytics

      Skills you'll gain: Customer Analysis, Marketing Analytics, Customer Insights, Business Analytics, Data-Driven Decision-Making, Analytics, Predictive Analytics, Descriptive Analytics, Consumer Behaviour, Data Analysis, Advanced Analytics, Business Analysis, Revenue Management, Descriptive Statistics, Data Collection, Predictive Modeling, Regression Analysis, Process Improvement and Optimization, Correlation Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      12K reviews

      Mixed · Course · 1 - 3 Months

    • C

      Coursera Project Network

      How to increase engagement to Instagram Business profile

      Skills you'll gain: Instagram, Target Audience, Social Media, Social Media Marketing, Storytelling, Social Media Strategy, Drive Engagement, Customer Engagement, Marketing, Business

      2.9
      Rating, 2.9 out of 5 stars
      ·
      67 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Free Trial
      Free Trial
      M

      Microsoft

      Enterprise Product Management Fundamentals

      Skills you'll gain: Product Management, Product Roadmaps, Product Lifecycle Management, Product Development, New Product Development, Product Planning, Value Propositions, Market Research, Microsoft Project, Product Strategy, Product Requirements, Enterprise Security, Market Analysis, Competitive Analysis, Technology Roadmaps, Agile Methodology, Market Data, Stakeholder Management, Cross-Functional Collaboration, Prioritization

      4.7
      Rating, 4.7 out of 5 stars
      ·
      96 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Virginia

      Agile Development

      Skills you'll gain: Usability Testing, User Story, Agile Software Development, Continuous Delivery, Agile Methodology, Scrum (Software Development), Agile Product Development, Continuous Deployment, Design Thinking, DevOps, Software Development Methodologies, User Experience Design, Software Development, Team Management, A/B Testing, Analytics, Product Management, Agile Project Management, Persona (User Experience), Product Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4.8K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Data Visualization with Tableau

      Skills you'll gain: Dashboard, Proposal Development, Data Storytelling, Data Presentation, Data Visualization, Tableau Software, Data Visualization Software, Key Performance Indicators (KPIs), Predictive Analytics, Interactive Data Visualization, Advanced Analytics, Data Analysis, Stakeholder Engagement, Data Literacy, Exploratory Data Analysis, Data-Driven Decision-Making, Visualization (Computer Graphics), Graphic and Visual Design, Data Ethics, Storyboarding

      4.5
      Rating, 4.5 out of 5 stars
      ·
      8.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      From Likes to Leads: Interact with Customers Online

      Skills you'll gain: Social Media Marketing, Social Media Strategy, Social Media Campaigns, Social Media Management, Target Audience, Content Creation, Brand Strategy, Marketing Analytics, Digital Marketing, Brand Awareness, Digital Advertising, Performance Reporting, Advertising Campaigns, Customer Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.8K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Vertex AI Search for Retail

      Skills you'll gain: Dataflow, Google Cloud Platform, Data Pipelines, Data Visualization, Serverless Computing, Apache Kafka, Big Data, Cloud Security, Data Processing, MLOps (Machine Learning Operations), Data Infrastructure, AI Personalization, API Gateway, Real Time Data, System Monitoring, Tensorflow, Cloud Infrastructure, Cloud Computing, Identity and Access Management, Debugging

      4.6
      Rating, 4.6 out of 5 stars
      ·
      16K reviews

      Beginner · Specialization · 3 - 6 Months

    • C

      Coursera Project Network

      Create a Professional Automated Landing Page using Mailchimp

      Skills you'll gain: Lead Generation, Email Marketing, Marketing Automation, Web Design and Development, Marketing Materials, Automation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      65 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      The Marketing Plan

      Skills you'll gain: Marketing Planning, Target Market, Marketing Effectiveness, Marketing Strategies, Marketing Management, Financial Forecasting, Planning, Product Marketing, Marketing Channel, Marketing Budgets, Product Strategy, Brand Strategy, Promotional Strategies, Market Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      483 reviews

      Mixed · Course · 1 - 4 Weeks

    Product Marketing learners also search

    Product Management
    Product Development
    Marketing Management
    Beginner Product Management
    Software Product Management
    Business
    Brand And Product Management
    Business Management
    1…161718…275

    In summary, here are 10 of our most popular product marketing courses

    • Developing Data Products: Johns Hopkins University
    • Marketing Mix Fundamentals: IE Business School
    • Organic Marketing: Facebook Groups For Small Businesses: Coursera Project Network
    • Customer Analytics: University of Pennsylvania
    • How to increase engagement to Instagram Business profile: Coursera Project Network
    • Enterprise Product Management Fundamentals: Microsoft
    • Agile Development: University of Virginia
    • Data Visualization with Tableau: University of California, Davis
    • From Likes to Leads: Interact with Customers Online: Google
    • Vertex AI Search for Retail: Google Cloud

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok