• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      T

      The Chinese University of Hong Kong

      Selling to Chinese Consumers

      Skills you'll gain: Consumer Behaviour, Brand Management, Marketing, Global Marketing, Digital Media Strategy, Market Dynamics, Advertising, E-Commerce, Cultural Sensitivity, Cultural Diversity, Social Sciences, Sociology

      4.8
      Rating, 4.8 out of 5 stars
      ·
      292 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California San Diego

      Big Data - Capstone Project

      Skills you'll gain: Data Presentation, Data Mining, Data Processing, Big Data, Apache Spark, Splunk, Data Analysis, Unstructured Data, Analytics, Data Manipulation, Network Analysis, Unsupervised Learning

      4.4
      Rating, 4.4 out of 5 stars
      ·
      397 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Research Report: Delivering Insights

      Skills you'll gain: Data Synthesis, Data Storytelling, Presentations, Marketing, Data Visualization Software, Market Research, Social Media Marketing, Microsoft PowerPoint, Advertising, Customer Insights, Data Analysis, Verbal Communication Skills, Target Audience, Strategic Marketing, Market Analysis, Digital Marketing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      176 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      U

      University of Illinois Urbana-Champaign

      Introduction to Artificial Intelligence

      Skills you'll gain: Generative AI, Applied Machine Learning, Deep Learning, Artificial Intelligence, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Machine Learning Algorithms, Unsupervised Learning, Artificial Neural Networks, Regression Analysis, Emerging Technologies, Law, Regulation, and Compliance, Business Analytics, Ethical Standards And Conduct, Computer Vision, Governance

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      19 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Developing a Marketing Mix for Growth

      Skills you'll gain: Product Strategy, Integrated Marketing Communications, Strategic Marketing, Marketing Management, Advertising, Marketing, Marketing Channel, Product Management, Product Lifecycle Management, Marketing Communications, Marketing Effectiveness, Marketing Strategies, Value Propositions, Brand Strategy, Market Analysis, Consumer Behaviour, Writing

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      726 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Sales Strategy

      Skills you'll gain: Sales Strategy, Sales, Sales Management, Sales Process, Market Intelligence, Competitive Intelligence, Business Strategy, Customer Analysis, Analysis, Competitive Analysis, Strategic Decision-Making, Market Analysis, Business Research

      4.5
      Rating, 4.5 out of 5 stars
      ·
      186 reviews

      Intermediate · Course · 1 - 4 Weeks

    • I

      Illinois Tech

      A Comprehensive Excel Masterclass

      Skills you'll gain: Capital Budgeting, Data Visualization, Microsoft Excel, Dashboard, Business Intelligence, Interactive Data Visualization, Excel Formulas, Financial Analysis, Data Analysis Expressions (DAX), Pivot Tables And Charts, Key Performance Indicators (KPIs), Google Sheets, Business Analytics, Financial Modeling, Data-Driven Decision-Making, Loans, Cash Flows

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      61 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IIMA - IIM Ahmedabad

      Leading with a Digital Strategy

      Skills you'll gain: Digital Transformation, Business Transformation, Technology Strategies, Organizational Effectiveness, Performance Improvement, Artificial Intelligence, Organizational Strategy, Business Technologies, Emerging Technologies, Business Leadership, Innovation, Business Analytics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      113 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      S

      Splunk Inc.

      Splunk Search Expert 101

      Skills you'll gain: Splunk, Data Visualization Software, Dashboard, Security Information and Event Management (SIEM), Ad Hoc Reporting, Business Intelligence, Data Analysis, Exploratory Data Analysis, Data Processing, Big Data, Data Science, Query Languages, Analysis, Incident Response, Business Process Automation, Business Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      214 reviews

      Beginner · Course · 1 - 3 Months

    • U

      Universidad de los Andes

      Fundamentos de estadística aplicada

      Skills you'll gain: Statistical Hypothesis Testing, Descriptive Statistics, Statistical Methods, Data Analysis, Regression Analysis, Sampling (Statistics), Statistical Analysis, Probability & Statistics, Probability Distribution, Applied Mathematics, Statistical Inference

      4.5
      Rating, 4.5 out of 5 stars
      ·
      135 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IESE Business School

      Analysis of Business Problems

      Skills you'll gain: Financial Analysis, Financial Statement Analysis, Business Analysis, Organizational Effectiveness, Working Capital, Market Share, Strategic Decision-Making, Marketing, Business Management, Complex Problem Solving, Decision Making, Business Strategy, Management Consulting, Analysis, Consumer Behaviour, Brand Strategy

      4.7
      Rating, 4.7 out of 5 stars
      ·
      148 reviews

      Mixed · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Principal Component Analysis with NumPy

      Skills you'll gain: Exploratory Data Analysis, NumPy, Data Visualization, Data Analysis, Seaborn, Matplotlib, Cloud Computing, Jupyter, Dimensionality Reduction, Data Science, Unsupervised Learning, Applied Machine Learning, Python Programming, Linear Algebra

      4.6
      Rating, 4.6 out of 5 stars
      ·
      295 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…106107108…340

    In summary, here are 10 of our most popular marketing analytics courses

    • Selling to Chinese Consumers: The Chinese University of Hong Kong
    • Big Data - Capstone Project: University of California San Diego
    • Research Report: Delivering Insights: University of California, Davis
    • Introduction to Artificial Intelligence: University of Illinois Urbana-Champaign
    • Developing a Marketing Mix for Growth: University of Illinois Urbana-Champaign
    • Sales Strategy: Fundação Instituto de Administração
    • A Comprehensive Excel Masterclass: Illinois Tech
    • Leading with a Digital Strategy: IIMA - IIM Ahmedabad
    • Splunk Search Expert 101: Splunk Inc.
    • Fundamentos de estadística aplicada: Universidad de los Andes

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok