• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Innovations in Investment Technology: Artificial Intelligence

      Skills you'll gain: Investment Management, Wealth Management, Asset Management, Investments, FinTech, Financial Trading, Portfolio Management, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Big Data, Financial Market, Artificial Neural Networks, Machine Learning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      390 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Copenhagen Business School

      The Neuromarketing Toolbox

      Skills you'll gain: Consumer Behaviour, Marketing Psychology, Market Research, Magnetic Resonance Imaging, Marketing, Neurology, Science and Research, Experimentation, Research Methodologies, Data Collection, Psychological Evaluations

      4.7
      Rating, 4.7 out of 5 stars
      ·
      199 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      C

      CertNexus

      Promote the Ethical Use of Data-Driven Technologies

      Skills you'll gain: Data Ethics, Emerging Technologies, Business Ethics, Ethical Standards And Conduct, Big Data, Information Privacy, Personally Identifiable Information, Diversity Awareness, Data-Driven Decision-Making, Artificial Intelligence, Mitigation, Data Science

      4.7
      Rating, 4.7 out of 5 stars
      ·
      266 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Create Charts and Dashboard using Google Sheets

      Skills you'll gain: Dashboard, Google Sheets, Spreadsheet Software, Pivot Tables And Charts, Data Visualization, Data Visualization Software, Data Presentation, Interactive Data Visualization, Excel Formulas, Data Analysis, Data Manipulation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      629 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Exploratory Data Analysis With Python and Pandas

      Skills you'll gain: Exploratory Data Analysis, Correlation Analysis, Matplotlib, Seaborn, Data Cleansing, Data Visualization, Pandas (Python Package), Data Analysis, Data Manipulation, NumPy, Statistical Analysis, Python Programming

      4.5
      Rating, 4.5 out of 5 stars
      ·
      437 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      C

      Cloudera

      Analyzing Big Data with SQL

      Skills you'll gain: SQL, Apache Hive, Big Data, MySQL, Query Languages, Databases, Apache Hadoop, PostgreSQL, Data Manipulation, Data Analysis, Virtual Machines

      4.8
      Rating, 4.8 out of 5 stars
      ·
      529 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      C

      Corporate Finance Institute

      Data Skills for Excel Professionals

      Skills you'll gain: Dashboard, Microsoft Excel, Pivot Tables And Charts, Star Schema, Spreadsheet Software, Data Transformation, Data Analysis Expressions (DAX), Data Storytelling, Data Analysis, Excel Formulas, Exploratory Data Analysis, Extract, Transform, Load, Data Visualization Software, Data Presentation, Data Modeling, Business Intelligence, Competitive Analysis, Data Manipulation, Data Cleansing, Data Integration

      4.8
      Rating, 4.8 out of 5 stars
      ·
      112 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Data & Finance for the future

      Skills you'll gain: Financial Statement Analysis, Financial Statements, Financial Analysis, Business Analytics, Regression Analysis, Business Valuation, Descriptive Statistics, Data Analysis, Data-Driven Decision-Making, Statistical Inference, Financial Accounting, Cash Flows, Balance Sheet, Income Statement, Competitive Analysis, International Finance, Business Economics, Economics, Market Dynamics, Business Planning

      4.8
      Rating, 4.8 out of 5 stars
      ·
      455 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      T

      Tableau Learning Partner

      Data Visualization with Tableau

      Skills you'll gain: Data Visualization, Data Visualization Software, Interactive Data Visualization, Tableau Software, Data Presentation, Tree Maps, Dashboard, Heat Maps, Geospatial Mapping, Data Storytelling, Data Manipulation, Data Mapping, Business Analytics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      125 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      E-Marketing

      Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Persona Development, Digital Marketing, Marketing Analytics, Search Engine Optimization, Key Performance Indicators (KPIs), Target Audience, Keyword Research, Social Media Strategy, Marketing Effectiveness, Customer Acquisition Management, Customer experience improvement, Marketing Strategy and Techniques, Customer Engagement, A/B Testing, Web Analytics, Google Analytics, Social Media

      4.7
      Rating, 4.7 out of 5 stars
      ·
      390 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Requerimientos, planeación, ejecución y medición de estrategias para redes sociales

      Skills you'll gain: Social Media Strategy, Social Media, Social Media Marketing, Social Media Campaigns, Content Marketing, Marketing Strategies, Strategic Communication, Campaign Management, Plan Execution, Content Creation, Marketing, Performance Measurement, Customer Engagement, Communication Strategies, Goal Setting

      4.5
      Rating, 4.5 out of 5 stars
      ·
      526 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      L

      L&T EduTech

      Petroleum Engineering with AI Applications

      Skills you'll gain: Energy and Utilities, Safety Assurance, Environmental Regulations, Accident Prevention, Environment and Resource Management, Big Data, Plant Operations and Management, Waste Minimization, Fire And Life Safety, Process Engineering, Chemical Engineering, Risk Analysis, Environmental Engineering, Failure Mode And Effects Analysis, Data Processing, Process Control, Electric Power Systems, Applied Machine Learning, Manufacturing and Production, Artificial Intelligence and Machine Learning (AI/ML)

      4.7
      Rating, 4.7 out of 5 stars
      ·
      145 reviews

      Advanced · Specialization · 3 - 6 Months

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…969798…340

    In summary, here are 10 of our most popular marketing analytics courses

    • Innovations in Investment Technology: Artificial Intelligence: University of Michigan
    • The Neuromarketing Toolbox: Copenhagen Business School
    • Promote the Ethical Use of Data-Driven Technologies: CertNexus
    • Create Charts and Dashboard using Google Sheets: Coursera Project Network
    • Exploratory Data Analysis With Python and Pandas: Coursera Project Network
    • Analyzing Big Data with SQL: Cloudera
    • Data Skills for Excel Professionals: Corporate Finance Institute
    • Data & Finance for the future: Fundação Instituto de Administração
    • Data Visualization with Tableau: Tableau Learning Partner
    • E-Marketing: University of California, Irvine

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok