• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Introduction to Accounting Data Analytics and Visualization

      Skills you'll gain: Data Visualization, Tableau Software, Data Visualization Software, Excel Macros, Analytics, Analytical Skills, Pivot Tables And Charts, Accounting Systems, Business Analytics, Microsoft Excel, Spreadsheet Software, Data-Driven Decision-Making, Data Analysis, Regression Analysis, Predictive Analytics, Data Architecture

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      442 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Introduction to Applied Business Analytics

      Skills you'll gain: Business Analytics, Workflow Management, Analytics, Business Analysis, Data Analysis, Data Literacy, Data Cleansing, Data-Driven Decision-Making, Data Presentation, Python Programming

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      289 reviews

      Beginner · Course · 1 - 4 Weeks

    • K

      Knowledge Accelerators

      Data-Driven Decisions with Power BI

      Skills you'll gain: Power BI, Dashboard, Data Import/Export, Data Transformation, Data Analysis, Data Cleansing, Data Presentation, Data Modeling, Data Visualization Software, Business Intelligence Software, Interactive Data Visualization, Data-Driven Decision-Making, Data Sharing, Data Management

      4.3
      Rating, 4.3 out of 5 stars
      ·
      265 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Introduction to Data Analytics in Google Cloud

      Skills you'll gain: Cloud Infrastructure, Data Management, Data Governance, Cloud Computing, Google Cloud Platform, Cloud Services, Cloud Technologies, Big Data, Cloud Storage, Data Analysis, Data Warehousing, Digital Transformation, Data Collection, Data Structures

      4.6
      Rating, 4.6 out of 5 stars
      ·
      125 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Branding and Customer Experience

      Skills you'll gain: Customer experience strategy (CX), Branding, Brand Management, Brand Strategy, Consumer Behaviour, Customer Insights, User Experience, Cross-Channel Marketing, Business Ethics, Cross-Functional Collaboration, Employee Engagement, Leadership

      4.7
      Rating, 4.7 out of 5 stars
      ·
      531 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      W

      Whizlabs

      Exam Prep DP-600: Microsoft Fabric Analytics Engineer

      Skills you'll gain: Power BI, Microsoft Azure, Data Lakes, Data Analysis Expressions (DAX), Azure Synapse Analytics, Microsoft Power Platform, Data Modeling, Data Governance, Data Warehousing, Data Analysis, Analytics, Extract, Transform, Load, Data Import/Export, Data Integration, Real Time Data, Data Transformation, Data Management, Data Architecture, Data Pipelines, SQL

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      Unsupervised Machine Learning

      Skills you'll gain: Unsupervised Learning, Dimensionality Reduction, Scikit Learn (Machine Learning Library), Machine Learning Algorithms, Feature Engineering, Machine Learning, Statistical Machine Learning, Text Mining, Data Mining, Data Science, Big Data, NumPy, Data Analysis, Algorithms, Natural Language Processing, Linear Algebra

      4.7
      Rating, 4.7 out of 5 stars
      ·
      324 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      M

      Microsoft

      Enterprise Product Management Fundamentals

      Skills you'll gain: Product Development, New Product Development, Product Management, Product Lifecycle Management, Product Roadmaps, Market Research, Microsoft 365, Product Requirements, Technical Product Management, Cross-Functional Collaboration, Project Management Institute (PMI) Methodology, Product Strategy, Market Analysis, Compliance Management, Competitive Analysis, Enterprise Security, Agile Methodology, Prioritization

      4.8
      Rating, 4.8 out of 5 stars
      ·
      65 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Johns Hopkins Medical Office Manager

      Skills you'll gain: Medical Billing and Coding, Patient Registration, Care Management, Medical Privacy, Revenue Cycle Management, Practice Management, Organizational Change, Change Management, Performance Review, Data Management, ICD Coding (ICD-9/ICD-10), Medical Terminology, Claims Processing, Patient Safety, Continuous Quality Improvement (CQI), Case Management, Data Integrity, Health Systems, Healthcare Industry Knowledge, Data Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      84 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • U

      Universidade de São Paulo

      Inove na gestão de equipes e negócios: O crescimento da empresa

      Skills you'll gain: Talent Management, Team Management, Product Development, Business Planning, Decision Making, Agile Product Development, Operational Analysis, Strategic Prioritization, Leadership, Business Priorities, Business Strategy, Culture Transformation, A/B Testing, Scalability, Employee Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      265 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      Data Scientist Career Guide and Interview Preparation

      Skills you'll gain: Professional Networking, Interviewing Skills, Professional Development, Presentations, Data Science, Company, Product, and Service Knowledge, Recruitment, Talent Sourcing, Writing, Business Research, Portfolio Management, Data Analysis, Job Analysis, Applicant Tracking Systems, Problem Solving, Communication, Python Programming

      4.7
      Rating, 4.7 out of 5 stars
      ·
      276 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Entrepreneurship I: Laying the Foundation

      Skills you'll gain: Value Propositions, Entrepreneurship, Market Opportunities, Strategic Planning, Business Strategy, Market Analysis, Team Building, Ideation, Business Modeling, Customer Analysis, Leadership, Resource Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.3K reviews

      Beginner · Course · 1 - 3 Months

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…858687…340

    In summary, here are 10 of our most popular marketing analytics courses

    • Introduction to Accounting Data Analytics and Visualization: University of Illinois Urbana-Champaign
    • Introduction to Applied Business Analytics: University of Illinois Urbana-Champaign
    • Data-Driven Decisions with Power BI: Knowledge Accelerators
    • Introduction to Data Analytics in Google Cloud: Google Cloud
    • Branding and Customer Experience: IE Business School
    • Exam Prep DP-600: Microsoft Fabric Analytics Engineer: Whizlabs
    • Unsupervised Machine Learning: IBM
    • Enterprise Product Management Fundamentals: Microsoft
    • Johns Hopkins Medical Office Manager: Johns Hopkins University
    • Inove na gestão de equipes e negócios: O crescimento da empresa: Universidade de São Paulo

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok