• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Product Marketing

    Product Marketing Courses Online

    Master product marketing for successful product launches. Learn about market positioning, product messaging, and go-to-market strategies.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Product Marketing Course Catalog

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera

      YouTube Optimization: Grow Your Presence

      Skills you'll gain: Content Performance Analysis, Search Engine Optimization, Web Analytics, Performance Analysis, Marketing Analytics, Web Analytics and SEO, Content Strategy, Analytics, Marketing Channel, Key Performance Indicators (KPIs), Social Media Strategy, Data-Driven Decision-Making, Revenue Management, Social Media Management, Brand Marketing

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Crafting AI Identities: Strategies & Ethical Considerations

      Skills you'll gain: AI Personalization, Data Ethics, Information Privacy, Persona (User Experience), User Research, Persona Development, Diversity and Inclusion, Experience Design, User Experience Design, Artificial Intelligence, Accountability, Human Centered Design, Ethical Standards And Conduct, Business Ethics, User Centered Design

      Intermediate · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Virginia

      Grundlagen der Geschäftsstrategie

      Skills you'll gain: Business Strategy, Competitive Analysis, Strategic Thinking, Business Planning, Market Analysis, Organizational Strategy, Strategic Decision-Making, Market Dynamics, Value Propositions, Communication

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Wireframes in Miro: Exploring New Ideas

      Skills you'll gain: Wireframing, User Experience Design, User Interface and User Experience (UI/UX) Design, User Centered Design, Mockups, Information Architecture, Application Development

      Intermediate · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Comment utiliser l'automatisation pour envoyer des e-mails avec MailChimp

      Skills you'll gain: Email Marketing, Marketing Automation, Automation, Campaign Management, Customer Acquisition Management, Registration, Marketing, E-Commerce, Social Media, Business

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Pinterest pour les débutants

      Skills you'll gain: Pinterest, Content Creation, Business Intelligence, Social Media, Brand Awareness, Social Media Content, User Accounts, Account Management, Graphic Design, Digital Marketing

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Prezi para pequeñas empresas

      Skills you'll gain: Marketing Materials, Presentations, Email Marketing, Content Creation, Brand Awareness, Marketing Design, Social Media Content, Content Marketing, Sales Presentations, Promotional Materials, Branding, Marketing Communications, Digital Marketing, Entrepreneurship

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera

      YouTube Insights: Crack the Algorithm

      Skills you'll gain: Content Performance Analysis, Content Strategy, Web Analytics, Content Creation, Social Media Content, Social Media Strategy, Digital Content, Key Performance Indicators (KPIs), Performance Metric, Growth Strategies, Performance Analysis, Digital Media Strategy, Promotional Strategies, Customer Insights, Target Audience

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera

      Instagram Optimization: Grow Your Presence

      Skills you'll gain: Instagram, Content Performance Analysis, Social Media Management, Social Media, Social Media Marketing, Brand Marketing, Social Media Strategy, Drive Engagement, Content Strategy, Customer Engagement, Marketing Analytics, Content Creation, Performance Metric, Analytics

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      H

      HubSpot Academy

      Ventas entrantes

      Skills you'll gain: Prospecting and Qualification, Sales Presentations, Persona Development, Sales Process, Target Audience, Sales Strategy, Phone Sales, Lead Generation, Customer Analysis, Customer Relationship Management (CRM) Software, Email Marketing, Professional Networking

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera Instructor Network

      GenAI for Product Marketers: Data-Driven Campaigns

      Skills you'll gain: AI Personalization, Marketing Analytics, A/B Testing, Marketing Strategies, Product Marketing, Marketing, Advertising Campaigns, Performance Measurement, Generative AI, Target Audience, Google Ads, Predictive Analytics, ChatGPT, Analytics, Artificial Intelligence, Automation

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Comment créer du contenu sur Pinterest

      Skills you'll gain: Pinterest, Content Creation, Social Media Content, Drive Engagement, Content Marketing, Social Media Marketing, User Accounts, Digital Marketing

      Beginner · Guided Project · Less Than 2 Hours

    Product Marketing learners also search

    Product Management
    Product Development
    Marketing Management
    Beginner Product Management
    Software Product Management
    Business
    Brand And Product Management
    Business Management
    1…259260261…284

    In summary, here are 10 of our most popular product marketing courses

    • YouTube Optimization: Grow Your Presence: Coursera
    • Crafting AI Identities: Strategies & Ethical Considerations: Coursera Instructor Network
    • Grundlagen der Geschäftsstrategie: University of Virginia
    • Wireframes in Miro: Exploring New Ideas: Coursera Project Network
    • Comment utiliser l'automatisation pour envoyer des e-mails avec MailChimp: Coursera Project Network
    • Pinterest pour les débutants: Coursera Project Network
    • Prezi para pequeñas empresas: Coursera Project Network
    • YouTube Insights: Crack the Algorithm: Coursera
    • Instagram Optimization: Grow Your Presence: Coursera
    • Ventas entrantes: HubSpot Academy

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok