• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Management

    Marketing Management Courses Online

    Master marketing management for leading marketing efforts. Learn to plan, execute, and evaluate marketing strategies for business success.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Management Course Catalog

    • C

      Coursera Project Network

      Use Mailchimp to Build an E-mail Marketing Campaign

      Skills you'll gain: Email Marketing, Newsletters, Direct Marketing, Campaign Management, Content Marketing, Marketing Materials, Marketing, Digital Marketing, Target Audience, Design, Business

      4.5
      Rating, 4.5 out of 5 stars
      ·
      372 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      W

      West Virginia University

      Sales Operations/Management

      Skills you'll gain: Sales Management, Sales Territory Management, Recruitment, Training Programs, Sales Training, Sales Strategy, Account Management, Sales, General Sales Practices, Talent Recruitment, Expense Management, Sales Process, Organizational Structure, Inside Sales, Marketing Budgets, Business Ethics, Employee Training, Legal Risk, Operating Expense, Compensation Strategy

      4.5
      Rating, 4.5 out of 5 stars
      ·
      420 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      G

      Google

      Google Prompting Essentials

      Skills you'll gain: Data Visualization, Prompt Engineering, Data Presentation, Graphing, Generative AI Agents, ChatGPT, AI Personalization, Generative AI, Timelines, Data Analysis, Taking Meeting Minutes, Artificial Intelligence, Complex Problem Solving, Ideation, Business Correspondence, Report Writing, Solution Design, Critical Thinking, Document Management, Machine Learning

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3K reviews

      Beginner · Specialization · 1 - 4 Weeks

    • C

      Coursera Project Network

      Investment Risk Management

      Skills you'll gain: Investment Management, Risk Management, Financial Analysis, Financial Management, Risk Analysis, Portfolio Management, Financial Market, Investments, Return On Investment, Statistics

      4.4
      Rating, 4.4 out of 5 stars
      ·
      2K reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      L

      Lund University

      Circular Economy - Sustainable Materials Management

      Skills you'll gain: Environment and Resource Management, Materials Management, Environmental Science, Systems Thinking, Supply Chain Management, Environmental Policy, Business Strategies, Industrial Design, Business Analysis, Innovation, Stakeholder Engagement, Policy Analysis, Consumer Behaviour

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      Universidad de los Andes

      Marketing Verde

      Skills you'll gain: Strategic Marketing, Value Propositions, Environmental Issue, Marketing, Marketing Communications, Marketing Management, Consumer Behaviour, Branding, Market Analysis, Target Market, Sustainability Reporting, Communication Strategies, Brand Strategy, Product Development

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.2K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Project Execution: Running the Project

      Skills you'll gain: Quality Management, Project Management Life Cycle, Project Closure, Project Management, Continuous Improvement Process, Project Controls, Quality Assessment, Team Management, Data-Driven Decision-Making, Project Documentation, Stakeholder Communications, Risk Management, Technical Communication, Meeting Facilitation, Strategic Thinking

      4.8
      Rating, 4.8 out of 5 stars
      ·
      9.8K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      P

      Pontificia Universidad Católica de Chile

      Marketing Digital en Acción

      Skills you'll gain: Digital Marketing, Digital Media Strategy, Campaign Management, Marketing Strategies, Social Media Marketing, Content Marketing, Marketing, Target Audience, Content Creation, Digital Advertising, Goal Setting, Content Strategy, Marketing Channel

      4.8
      Rating, 4.8 out of 5 stars
      ·
      107 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      T

      The Pennsylvania State University

      Dairy Production and Management

      Skills you'll gain: Nutrition and Diet, Manufacturing and Production, Market Dynamics, Operating Cost, Business Economics, Water Resources, Production Management, Environmental Management Systems, Environment, Molecular Biology

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.5K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Management Fundamentals

      Skills you'll gain: People Management, Employee Performance Management, Leadership and Management, Decision Making, Organizational Structure, Team Motivation, Organizational Leadership, Diversity Equity and Inclusion Initiatives, Compensation Management, Job Analysis, Recruitment, Change Management, Constructive Feedback

      4.7
      Rating, 4.7 out of 5 stars
      ·
      520 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Pennsylvania

      Removing Barriers to Change

      Skills you'll gain: Influencing, Persuasive Communication, Organizational Change, Change Management, Overcoming Obstacles, Open Mindset, Cognitive flexibility, Behavioral Economics, Decision Making, Consumer Behaviour

      4.9
      Rating, 4.9 out of 5 stars
      ·
      466 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of California, Irvine

      Human Resources Analytics

      Skills you'll gain: Data Storytelling, Data-Driven Decision-Making, Training and Development, Performance Metric, Compensation Management, Human Resources, Human Resource Strategy, Workforce Planning, Business Analytics, Data Analysis, Employee Engagement, Recruitment, Talent Acquisition, Employee Retention

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.1K reviews

      Mixed · Course · 1 - 4 Weeks

    Marketing Management learners also search

    Management
    Business Management
    Operations Management
    Project Management
    Business
    Product Marketing
    Beginner Project Management
    Business Development
    1…252627…834

    In summary, here are 10 of our most popular marketing management courses

    • Use Mailchimp to Build an E-mail Marketing Campaign: Coursera Project Network
    • Sales Operations/Management: West Virginia University
    • Google Prompting Essentials: Google
    • Investment Risk Management: Coursera Project Network
    • Circular Economy - Sustainable Materials Management: Lund University
    • Marketing Verde: Universidad de los Andes
    • Project Execution: Running the Project: Google
    • Marketing Digital en Acción: Pontificia Universidad Católica de Chile
    • Dairy Production and Management: The Pennsylvania State University
    • Management Fundamentals: University of Pennsylvania

    Skills you can learn in Entrepreneurship

    Innovation (38)
    Modeling (25)
    Business Model (18)
    Plan (16)
    Investment (15)
    Market (economics) (15)
    Product (12)
    Planning (11)
    Social Entrepreneurship (10)
    Strategic Management (10)
    Business Plan (9)
    Business Strategy (6)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok