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    • Customer Insights

    Customer Insights Courses Online

    Explore customer insights methods for understanding consumer behavior. Learn to gather and analyze data to inform marketing and product development.

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    Explore the Customer Insights Course Catalog

    • U

      University of Illinois Urbana-Champaign

      Customer Insights: New Product Development Orientation

      Skills you'll gain: Design Thinking, New Product Development, Customer Insights, Product Development, Research and Design, Consumer Behaviour, User Research, Product Design, Persona Development, Customer experience improvement, Market Research, Innovation, Product Strategy, Qualitative Research

      4.4
      Rating, 4.4 out of 5 stars
      ·
      103 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Illinois Urbana-Champaign

      Customer Insights: Quantitative Techniques

      Skills you'll gain: New Product Development, Design Thinking, Quantitative Research, Product Design, Product Strategy, Market Research, Customer Insights, Innovation, Estimation, Consumer Behaviour, Product Testing, Market Analysis, Forecasting

      3.7
      Rating, 3.7 out of 5 stars
      ·
      32 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Voice of the Customer (VoC): Enhancing Experiences

      Skills you'll gain: Customer experience improvement, Customer experience strategy (CX), User Feedback, Customer Engagement, Customer Insights, Customer Analysis, Continuous Improvement Process, Focus Group, Data-Driven Decision-Making

      4.8
      Rating, 4.8 out of 5 stars
      ·
      126 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI for Customer Support

      Skills you'll gain: Prompt Engineering, Generative AI, Customer Support, Standard Operating Procedure, Customer Service, ChatGPT, Personalized Service, Artificial Intelligence, Large Language Modeling, Customer experience improvement, Business Process Automation, Technical Writing, Automation, Image Analysis, Content Creation, Virtual Environment, Natural Language Processing, Data-Driven Decision-Making, Business Ethics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7.9K reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Preview
      Preview
      U

      University of Virginia

      Marketing Analytics

      Skills you'll gain: Marketing Analytics, Marketing, Customer Retention, Marketing Strategies, Data-Driven Decision-Making, Regression Analysis, Analytics, Customer Insights, Brand Awareness, Consumer Behaviour, Return On Investment, A/B Testing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.4K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Customer Analytics

      Skills you'll gain: Customer Analysis, Marketing Analytics, Customer Insights, Business Analytics, Data-Driven Decision-Making, Analytics, Predictive Analytics, Descriptive Analytics, Consumer Behaviour, Data Analysis, Advanced Analytics, Business Analysis, Revenue Management, Descriptive Statistics, Data Collection, Predictive Modeling, Regression Analysis, Process Improvement and Optimization, Correlation Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      12K reviews

      Mixed · Course · 1 - 3 Months

    What brings you to Coursera today?

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      GenerativeAI for Customer Success

      Skills you'll gain: AI Personalization, Customer Success Management, Generative AI Agents, Customer Engagement, Data Ethics, Customer experience improvement, Customer Data Management, Customer experience strategy (CX), Customer Service, Customer Support, Self Service Technologies, Business Process Automation, Automation

      4.3
      Rating, 4.3 out of 5 stars
      ·
      33 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      CVS Health

      CVS Health Call Center Customer Service

      Skills you'll gain: Greeting Customers, De-escalation Techniques, Customer Service, Product Knowledge, Call Center Experience, Inbound Calls, Interviewing Skills, Active Listening, Data Entry, Cross Selling, Time Management, Customer Data Management, Professionalism, Customer Complaint Resolution, Telephone Skills, Customer Relationship Building, Upselling, Customer experience improvement, Communication, Applicant Tracking Systems

      4.7
      Rating, 4.7 out of 5 stars
      ·
      392 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      C

      CVS Health

      Introduction to Customer Service

      Skills you'll gain: Customer Service, Greeting Customers, Active Listening, Time Management, Customer Complaint Resolution, Organizational Skills, Problem Solving, Prioritization, Empathy, Root Cause Analysis, Communication, Non-Verbal Communication

      4.7
      Rating, 4.7 out of 5 stars
      ·
      258 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      Introduction to Artificial Intelligence (AI)

      Skills you'll gain: Generative AI, OpenAI, Natural Language Processing, Business Ethics, Governance Risk Management and Compliance, Content Creation, Risk Mitigation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      20K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Improving Customer Retention

      Skills you'll gain: Customer Retention, Brand Loyalty, Customer Relationship Management, Loyalty Programs, Customer Relationship Building, Customer Service, Customer Engagement, Customer experience improvement, Customer Analysis, Customer Insights, Consumer Behaviour, Marketing Strategies

      4.6
      Rating, 4.6 out of 5 stars
      ·
      34 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Master Microsoft Office 365 and Power Platform

      Skills you'll gain: Prompt Engineering, Microsoft PowerPoint, Microsoft Power Platform, Microsoft Copilot, Microsoft Power Automate/Flow, Microsoft 365, Microsoft Word, Microsoft Excel, Power BI, Spreadsheet Software, Collaborative Software, Excel Formulas, Data Visualization, Presentations, Data Integration, Dashboard, Business Intelligence, Microsoft Azure, Business Process Automation, Data Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.2K reviews

      Beginner · Specialization · 3 - 6 Months

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    In summary, here are 10 of our most popular customer insights courses

    • Customer Insights: New Product Development Orientation: University of Illinois Urbana-Champaign
    • Customer Insights: Quantitative Techniques: University of Illinois Urbana-Champaign
    • Voice of the Customer (VoC): Enhancing Experiences : Coursera Instructor Network
    • Generative AI for Customer Support: IBM
    • Marketing Analytics: University of Virginia
    • Customer Analytics: University of Pennsylvania
    • GenerativeAI for Customer Success: Coursera Instructor Network
    • CVS Health Call Center Customer Service: CVS Health
    • Introduction to Customer Service: CVS Health
    • Introduction to Artificial Intelligence (AI): IBM

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