• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Trademark Law

      Skills you'll gain: Intellectual Property, Brand Awareness, Legal Strategy, Brand Management, Asset Protection, Packaging and Labeling, Legal Risk, Marketing, Strategic Planning, Registration

      4.8
      Rating, 4.8 out of 5 stars
      ·
      269 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      Data Scientist Career Guide and Interview Preparation

      Skills you'll gain: Professional Networking, Interviewing Skills, Professional Development, Presentations, Data Science, Company, Product, and Service Knowledge, Recruitment, Talent Sourcing, Writing, Business Research, Portfolio Management, Data Analysis, Job Analysis, Applicant Tracking Systems, Problem Solving, Communication, Python Programming

      4.7
      Rating, 4.7 out of 5 stars
      ·
      276 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      Tableau Learning Partner

      Introduction to Tableau

      Skills you'll gain: Tableau Software, Data Presentation, Interactive Data Visualization, Data Visualization Software, Business Analytics, Business Intelligence, Data Integration, Data Analysis, Data Cleansing, Data Processing, Performance Tuning

      4.8
      Rating, 4.8 out of 5 stars
      ·
      272 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      API Development on Google Cloud's Apigee API Platform

      Skills you'll gain: Application Programming Interface (API), Cloud API, API Design, Continuous Deployment, CI/CD, Restful API, Application Deployment, Google Cloud Platform, Continuous Integration, Middleware, Application Performance Management, JSON, Software Versioning, Proxy Servers, Scalability, Extensible Markup Language (XML)

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI: Enhance your Data Analytics Career

      Skills you'll gain: Generative AI, Data Storytelling, OpenAI, Analytics, Data Analysis, Artificial Intelligence and Machine Learning (AI/ML), Dashboard, Prompt Engineering, ChatGPT, Data Ethics, Data Visualization Software, SQL, Python Programming, Query Languages

      4.7
      Rating, 4.7 out of 5 stars
      ·
      123 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Big Data, Artificial Intelligence, and Ethics

      Skills you'll gain: Data Ethics, Artificial Intelligence, Research, Natural Language Processing, Big Data, Research Methodologies, Social Sciences, Machine Learning, Data Mining, Algorithms

      4.6
      Rating, 4.6 out of 5 stars
      ·
      625 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Qualitative Research

      Skills you'll gain: Focus Group, Qualitative Research, Discussion Facilitation, Survey Creation, Market Research, Research, Research Reports, Recruitment, Research Methodologies, Interviewing Skills, Recruitment Strategies, Report Writing, Sample Size Determination

      4.7
      Rating, 4.7 out of 5 stars
      ·
      460 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Data for Business Analysts Using Microsoft Excel

      Skills you'll gain: Excel Formulas, Microsoft Excel, Pivot Tables And Charts, Spreadsheet Software, Data Analysis, Data Presentation, Business Metrics, Data Cleansing, Data Manipulation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      208 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado System

      Business Intelligence Concepts, Tools, and Applications

      Skills you'll gain: Data Visualization, Decision Support Systems, Business Intelligence, Data Warehousing, Business Process Management, Data Visualization Software, Performance Measurement, Business Analytics, MicroStrategy, Dashboard, Descriptive Analytics, Key Performance Indicators (KPIs), Analytics, Data-Driven Decision-Making, Data Analysis, Competitive Intelligence, Business Reporting

      4.5
      Rating, 4.5 out of 5 stars
      ·
      643 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      C

      California Institute of the Arts

      Building Your Freelancing Career

      Skills you'll gain: Intellectual Property, Business Planning, Competitive Analysis, Business Risk Management, Tax Preparation, Business Process Automation, Budget Management, Business Strategy, Contract Management, Peer Review, Process Improvement, Financial Analysis, Financial Forecasting, Small Business Accounting, Customer experience improvement, Sales Process, Client Services, Entrepreneurship, Marketing, Leadership and Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      422 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      The Marketing Plan

      Skills you'll gain: Marketing Planning, Business Planning, Marketing Strategies, Strategic Marketing, Marketing Management, Marketing Effectiveness, Product Marketing, Go To Market Strategy, Planning, Target Market, Marketing Analytics, Market Analysis, Profit and Loss (P&L) Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      481 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Washington

      Data Manipulation at Scale: Systems and Algorithms

      Skills you'll gain: Big Data, Relational Databases, Database Systems, Dataflow, Data Science, Data Manipulation, Data Processing, NoSQL, Apache Spark, Analytics, Distributed Computing, Apache Hadoop, SQL, Data Analysis, Query Languages, Cloud Computing, Scalability, Graph Theory, Python Programming, Algorithms

      4.3
      Rating, 4.3 out of 5 stars
      ·
      767 reviews

      Mixed · Course · 1 - 3 Months

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…868788…340

    In summary, here are 10 of our most popular marketing analytics courses

    • Trademark Law: University of Pennsylvania
    • Data Scientist Career Guide and Interview Preparation: IBM
    • Introduction to Tableau: Tableau Learning Partner
    • API Development on Google Cloud's Apigee API Platform: Google Cloud
    • Generative AI: Enhance your Data Analytics Career : IBM
    • Big Data, Artificial Intelligence, and Ethics: University of California, Davis
    • Qualitative Research: University of California, Davis
    • Data for Business Analysts Using Microsoft Excel: Microsoft
    • Business Intelligence Concepts, Tools, and Applications: University of Colorado System
    • Building Your Freelancing Career: California Institute of the Arts

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok